How CEOs are Using Social Media for Real Results
28 Oct 2011 |
Posted by griffin | 0 Comment.
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Link: How CEOs are Using Social Media for Real Results
Great Article on how corporations are using Social Media.
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It’s common to hear stories about marketing or recruiting departments using social media. But what about CEOs? Could having the ‘top dog’ of your organization engaged in social media be an asset to other corporate efforts?
Our case studies outlined below show that having your CEO visible on social media can bring tangible results to your bottom line.
Carmen Magar, CEO of Chocri, a make-your-own chocolate bar company, says the exposure makes a difference. “While the competition can see everything (e.g. when customers suggest a new topping) and some of them seem compelled to copy my blog posts nearly word for word, it’s worth it because authenticity rules.”
Building Marketing and Public Relations Exposure
For many companies, getting the word out about their product/service is the starting point. That positive exposure can lead to strategic alliances and increased awareness. Geri Stengel, president of Ventureneer, an online source for education, advice and peer support for small businesses looking to make a social impact, noted that positioning Ventureneer as a trusted source for information among those making a social impact is an important part of their overall strategy.
Using her experience as an expert reviewer for the Social Innovation Fund, a competitive grant program from the Corporation for National and Community Service, Stengel posted a piece on how to write a winning grant proposal on her corporate blog. “As always, I tweeted with a link to the blog post. I was delighted when the vast majority (89) of the nearly 100 bit.ly clicks were from others who tweeted about the post. Importantly, a link to the blog post was
included in the daily digest of Tactical Philanthropy’s blog. Sean Stannard-Stockton, CEO of Tactical Philanthropy, is a nonprofit thought leader. Tactical Philanthropy also became one of our 2,400+ followers on Twitter, a goal we’d had for some time. Within two weeks of posting, the post became the most read on our website during that time period with nearly 200 page views.”
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